Have you ever used PPC search engine?
Pay-per-click is a great way to drive traffic directly to your website offer providing you take a few steps to make sure you can maximize your efforts:
- Set up a Google Analytics account. This will ensure that at the very least you've got some data about what that PPC traffic is doing on your site.
- Identify at least on goal action you want users to take. Often called a conversion goal, whatever action you want users to take needs to be identified as a goal within Google Analytics. Now you've a quantifiable performance metric. Your goal should be to increase the number of conversion events while decreasing (or maintaining) your cost per conversion.
- Start with a decent (but not humongous) keyword set. You don't want to be overwhelmed with keyword management right off the bat. Just do some basic keyword research (be sure to include your competition or sites that are currently buying your keywords into your keywords research. Don't over-do the keyword research. It's better to have real performance data on the keywords you DO choose than spending too much time trying to figure out which keywords are the absolute best.
- Pay as little as possible per click at the start. Also, only use exact and phrase match on your keywords. Google uses historic click-through rates to set your actual cost per click. Start with the lowest bids possible on only these really targeted match types and you should set a strong foundation for the initial click-through rate of your campaign.
- Build the biggest, fattest negative keyword list possible. The new Google AdWords interface has a really nice search query report negative keyword addition interface. Use the hell out of that thing.
- Never stop working with the campaigns. Continually add negative keywords, new keywords (via the same integrated search query report interface), remove keywords that perform poorly – have zero impressions – or have a really low click-through rate.
Hope that helps!
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Pay-per-click is a great way to drive traffic directly to your website offer providing you take a few steps to make sure you can maximize your efforts:
- Set up a Google Analytics account. This will ensure that at the very least you've got some data about what that PPC traffic is doing on your site.
- Identify at least on goal action you want users to take. Often called a conversion goal, whatever action you want users to take needs to be identified as a goal within Google Analytics. Now you've a quantifiable performance metric. Your goal should be to increase the number of conversion events while decreasing (or maintaining) your cost per conversion.
- Start with a decent (but not humongous) keyword set. You don't want to be overwhelmed with keyword management right off the bat. Just do some basic keyword research (be sure to include your competition or sites that are currently buying your keywords into your keywords research. Don't over-do the keyword research. It's better to have real performance data on the keywords you DO choose than spending too much time trying to figure out which keywords are the absolute best.
- Pay as little as possible per click at the start. Also, only use exact and phrase match on your keywords. Google uses historic click-through rates to set your actual cost per click. Start with the lowest bids possible on only these really targeted match types and you should set a strong foundation for the initial click-through rate of your campaign.
- Build the biggest, fattest negative keyword list possible. The new Google AdWords interface has a really nice search query report negative keyword addition interface. Use the hell out of that thing.
- Never stop working with the campaigns. Continually add negative keywords, new keywords (via the same integrated search query report interface), remove keywords that perform poorly – have zero impressions – or have a really low click-through rate.
Hope that helps!
References :
http://www.ppchero.com/5-ways-to-build-and-expand-your-negative-keyword-list-today/